More than half the world’s population uses the internet – that’s a lot of people! It can make you feel like a small fish in a big pond, especially when you’re trying to get your website to rank highly in the search engines. That’s why, if you want to be found, you need to have a good website that has been well optimised for search engines. Easier said than done? Definitely. But with a bit of research, time and energy, you can really get your website in a strong position and ultimately doing a lot of the hard work for you.
A good website can attract high volumes of traffic and potential new customers, give visitors a real sense of who you are and what you and your company do, and show that you are trustworthy. Keep reading to find out more about the importance of a good website.
Is your website trustworthy?
Earning the trust of your customers can have a big impact on your business. Being a trusted company, you will certainly see customers and visitors returning to your website. You may have a lot of loyal customers already, but is your website helping you build trust with new customers? And ensuring that you keep them coming back? If your website appears untrustworthy or unsafe, you may lose potential customers. This is why it’s so important to make sure your website is safe and to show visitors that it is secure. If you are doing everything you can to ensure your website is safe for customers, back that up with some proof for reassurance. Display reviews from customers and their experience on your website, use security logos (especially if you take payment on your website) and make sure you’ve got plenty of information for the customer, including ways to contact you directly. Knowing there is a real person or team behind the website that is just a phone call or email away can add that extra feeling of security. Make sure they know you are there to help!
Does your website work hard for you?
A good website will sell for you. If the customer can find your website organically through searching online, you’ve won half the battle. Ensuring your SEO is strong is extremely important, as it can increase the amount of visitors to your store and ultimately you haven’t got to pay to recruit these visitors through ads, saving you money and time spent trying to create ads that work. A good website will attract visitors and have a high volume of traffic, but a great website will make them stick around. When the customer reaches your website, what do they find? What is their journey like? Can they find what they’re looking for? And does your website fully represent your brand? Remember, first impressions are extremely important, which is why you need to make sure your landing pages are working for your customer and are getting across what you want them to see and experience. Do customers leave your website satisfied with what they have found? This can be easily monitored through many useful tools. If you have an e-commerce store, what is your conversion rate? If you have a promotional website, i.e for an attraction, does it have all the information the customer needs? What is your bounce rate like? How long do visitors spend on the website?
How do you keep your website SEO healthy?
Once your website is ranking highly, with a fantastic returning customer rate and happy visitors who stick around, it’s important not to remain stagnant. You need to continue to invest time into your website, whether that’s through fresh content, using other platforms to point to your website or researching keywords to ensure you’re ranking for the audience you want. It may take time, but it’s certainly worth it and can really do wonders for your business in the long run. Don’t get caught out by keyword stuffing or pages that search engines can’t crawl. And make sure to keep the customer or visitor to your website in mind at all times, does the website service their requirements and how can you make it better for them?
A good website can increase brand awareness, create more sales and help you build a loyal following. Your website can’t do these things without some hard work and SEO magic, but the payoff from investing some time in this can be really worth it. It may seem like a lot of work – but that’s where we can help you! Take a look at our services, as well as our portfolio, to see how we can help you improve or develop your website.