When it comes to web-design, this is the eternal question, isn’t it?
What does a website cost?
What is actually good value?
Why can I find websites that cost €100 and others at €50,000 or more?
Hoping to help you navigate through these questions, we’ve decided to write this quick article. Let us know what you think in the comments.
Now, before you go any further,… We’ve built this easy cost calculator that will help you get a rough idea of how much your website would cost you. Go ahead and give it a try.
Different businesses have different needs
Let’s start with a bit of diplomacy (or a non-answer, if you will). The cost of a website will depend on the needs of the business.
“Different strokes for different folks” like my colleague used to say.
Consider this; a one-man band (ie: a self employed electrician) will probably not need an e-commerce website with re-targeting functionalities and CRM integration. On the other hand, a startup looking to attract funding from investors or promote their state-of-the-art product might need to spend a bit more time on thinking what their website should be designed to do.
Looking to start an online retail shop? An e-commerce website will (more than likely) be necessary. Simply looking to host your thoughts online (private bloggers)? Well, you probably don’t need bells ans whistles.
The many ways of building a website
There are many ways of building a website. Some are
cheaper more inexpensive that others.
Website builders are platforms such as SquareSpace or Wix that help you build a website based on templates and drag-and-drop functionalities. Sure, you will be a bit restricted on the things you can create but it will get you online fast and in a cheap way. The caveats on this option is the reoccurring monthly costs of potential add-ons and the design constraints you might encounter.
Bottom line, use website builders if you have a tight budget, want to build something fast and don’t want to get bogged down with too much technical none sense.
WordPress is great. It is a CMS (content management system) that powers a large number of websites on the web. Before you go any further with WordPress, make sure to understand the difference between their “.com” solutions and their “.org” solutions. We are considering the self-hosted version of WordPress (the ‘.org’) in this article.
Self hosting your website will give you greater control over everything you do. Granted, it is a bit more technical but you will find tons of resources to help you with it online. And look, if you’re not sure, ping us an email and we will run you through the basics.
There are tons of free themes out there that you can use (along with free plug-ins that you can use for pretty much everything). There is also the paid equivalent if you so wish for themes and plug-ins.
Bottom line is, use WordPress.org if you’re looking to learn a few things about how it all works, you want more control over your website and want greater freedom in the customisation of your website.
Ok, this is where it all goes tricky. Getting a website that is unique, not based on a template and that matches what you have in your head requires time, effort and a good set of technical skills. This is where web designers come in play (and where prices tend to go up). The trick is to find the right balance between what you are asking for, what you are getting quoted for and what you ultimately get.
Web designers can build you a custom website that matches all your needs. We have the ability to customise every single aspect of the website (which is built from scratch) and will definitely be unique in style and design. Whether you require a CMS (like WordPress) or whether you want a fully static website, we can make it happen. It all comes down to good communication between the client and the designer.
You’d be calling upon a web designer if you don’t want to have to deal with the technical aspect of the website at all and you want to move fast. Complex projects might require a better structure and you might be happy to let a professional (or team of professionals) to manage the whole process.
We have created this quick tool which should give you an indication of what your custom-made website might cost. It’s quick (4 questions — literally you should be able to get through these in less than 60 seconds) and free.
Ok, but what about the price?
Not really looking to use the quote generator above? That’s okay. The table below should help. Overall, the cost of your website will depend on the type of site you need, and the number of features you require. However, to give you an idea of how much a typical website would cost, based on rough averages, we have created the table below.
Hopefully, this is all nice and clear… What now? How do I go about getting my business online?
Our first tip would be to start small. Start by exploring the website-builders, see what you can do with these (very capable) tools. Test the waters, see how the market reacts and keep building up.
Consider the BIG 3:
- Your budget
- Your (tech) skills
- The time you have available to you.
Have a quick thought about each of these and what you should prioritise in making your business a success.
There are some costs you won’t be able to avoid (ie: the domain registration, the hosting…). But building a website doesn’t have to be expensive. Make sure you pick the right method and get value for your buck. From there, the sky is the limit.